Brand Story

The Journey of Gritty Craftsmen: From Western Highland Farms to the Global Pet Market

Auf Deutsch: Kaffeeholz-Kausnacks im Großhandel: was ein Einkäufer vom Hersteller verlangen sollte — die deutschsprachige Übersicht für Großhändler, keine Übersetzung dieser Seite.

We don't just manufacture pet chews. We lived the journey and mastered the engineering behind the perfect coffee wood stick.

2019Company Registered
40+Export Countries
<14%Moisture Before Packing
100,000Products / Month
Worker cutting coffee wood with a chainsaw during plantation replanting
Where the material comes from. The wood comes from old coffee trees that farmers take out when they replant. WINVN INT does not own the plantations; the wood is bought from growers in Gia Lai and Dak Lak, where it is a by-product of work that happens whether or not anyone makes chews out of it.
2019
The WINVN INT team at Pet Fair Vietnam 2026 in Ho Chi Minh City
The team at Pet Fair Vietnam, SECC Ho Chi Minh City, June 2026.

A Discovery in the Red Basalt Soil

The story of WINVN INT didn't begin in a modern corporate boardroom. It began deep within the coffee plantations of Dak Lak and Gia Lai.

Cut coffee stems lying on the ground between living coffee bushes on a Dak Lak smallholding
A Dak Lak plot, photographed the day the cutting was done. The bushes still standing are the ones being kept; the wood on the ground is what comes off a plot that is being brought back into yield. Nobody planted these trees to make dog chews, and the cutting would have happened either way — that is the whole basis of the supply.

While exploring the highlands, our founder Mark Ton (Tôn Cảm) witnessed local farmers uprooting old, 20+ year-old Robusta coffee trees that had reached the end of their harvest cycle. These massive, dense trunks were treated as agricultural waste — either piled up to rot or burned down, clouding the highland sky with heavy smoke.

Mark took a few pieces home out of curiosity. The wood being burned at the end of every plantation cycle turned out to be the raw material for a chew.

Highland coffee farm Dak Lak Vietnam
Cut coffee wood lengths laid out on drying racks at the WINVN INT facility
Cut lengths on the drying racks. WINVN INT publishes the result of drying — moisture below 14 % measured at the factory — and not the schedule that gets there, because the schedule is the part a competitor would copy.
A WINVN INT quality inspector counting and grading coffee wood chews before packing
Counting and grading by hand before packing.
🏆 Drying and Quality

How the Drying and QC Work

WINVN INT works with two coffee wood factories in Dak Lak and Gia Lai, with a warehouse in Ho Chi Minh City.

WINVN INT keeps the settings inside the factory, but here is what the protocol is built to deliver:

Moisture below 14% at packing. Measured at the factory, then the chews are vacuum-packed to hold that level through sea freight and storage.
Five QC checkpoints, raw log to sealed carton. A piece that fails at any one of them does not move to the next stage.
The settings stay in the factory. Temperatures, timings and the order of stages are not published. Not the recipe.

WINVN INT exports to buyers in more than 40 countries, including the US, Germany, Poland and Japan.

The WINVN INT team in front of a loaded export container before it leaves the warehouse
The WINVN INT team loading master cartons into an export container
Loading an export container at the warehouse. The boxes are the 51 × 31 × 39 cm master carton that every size ships in; how many fit a booking depends on the pallet configuration the shipping line accepts.

From a Single Farm Discovery to a Global Brand

2019

Company Registered

WINVN INT CO., LTD registered on 12 November 2019.

19
26
2026

Today — 40+ Countries, Still Growing

Exporting to 40+ countries. New coffeewoodchew.com B2B platform launched to serve global brands with full OEM/ODM and FBA-ready logistics.

A forklift placing a palletised load of coffee wood dog chews into a container
A palletised load going in on a forklift. Palletised loading fits fewer cartons than loose loading, because pallets do not fill the container as densely. If your warehouse charges for hand-unloading, ask for the calculation against your own pallet specification before costing the order.

A government agency put our name on a list

Certificate from the Vietnam Trade Promotion Agency naming WINVN INT CO., LTD a top 200 featured business in the Vietnam National Pavilion on Alibaba.com for 2025 to 2026
The certificate as it hangs in the Ho Chi Minh City office. The issuing body is the Vietnam Trade Promotion Agency (VIETRADE) under the Ministry of Industry and Trade; the pavilion it names is the Vietnam National Pavilion on Alibaba.com. Number 01/2025-FB-VNPVL, for the 2025-2026 period. The name printed on it is the long registered one, shortened to WINVN INT CO., LTD on this site.

What a certificate is worth depends entirely on who issued it and what they actually checked. VIETRADE is the trade promotion arm of Vietnam’s Ministry of Industry and Trade, and the list it keeps for the national pavilion is a list of exporters the agency has satisfied itself are real, active and in good standing. That is the whole of it. Nobody at VIETRADE tested a chew, measured its moisture, or walked the workshop floor. Read it as one question closed — this is a registered Vietnamese exporter a government body was willing to name in public — and every question about the product still open, which is why the rest of this site is mostly numbers and paperwork instead of adjectives.

Honest Manufacturing, Long-Term Partnerships

Today WINVN INT ships to buyers in more than 40 countries. Yet we remain deeply rooted in our highland community.

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Supporting Local Communities

WINVN INT buys the uprooted trees from farming families in Dak Lak and Gia Lai. For a grower, wood that used to be burned at the end of the cycle now brings in cash during the replanting season — the point in the year when money is tightest.

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Equal Support for All Sizes

Whether ordering multiple FCL containers or testing with 50 pieces — you receive the exact same flawless factory-standard treatment.

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Wood That Was Going to Be Burned

Coffee trees are taken out at the end of their productive life. In Dak Lak and Gia Lai that wood is normally burned in the field or left to rot. WINVN INT buys it and cuts it into chews.

The WINVN INT team at the Pet Fair Vietnam 2025 stand in Ho Chi Minh City
Pet Fair Vietnam, 25 to 27 June 2025, SECC Ho Chi Minh City. The 2026 photograph earlier on this page is the second year running; the show dates are printed on both stands, which is the point of publishing them rather than saying we attend trade fairs.
Mark Ton - Founder & CEO WINVN INT
Mark Ton (Tôn Cảm)Founder & CEO, WINVN INT CO., LTD
📱 Talk to Mark on WhatsApp
Good quality, on time, honest answers, and a relationship that lasts longer than one order.
Mark Ton, founder of WINVN INT, at a container loading in Ho Chi Minh City
Mark Ton at a container loading in Ho Chi Minh City. Every photograph on this page is an internal WINVN INT photograph rather than stock imagery, which is the only reason they are worth looking at.

Work with a Partner Who Understands the Trenches

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